FW: The Nasty Effect

From: Andrew Johnson

Date: 2014-04-21 19:50:51

  From: Sent: 21 April 2014 00:12To: Dr Judy WoodCc: Andrew JohnsonSubject: The Nasty Effect They call it “the nasty effect.”Strong-worded comments can change a readers understanding of an article, especially when it comes to science reporting. Writing in today’s New York Times, a group of researchers found that readers who read the same news story about a new technology, but were exposed to different sets of comments, one set fair, one set nasty, had completely different responses to the story: gawker.com/5988167/n… How Nasty Comments Can Change the Way We Think They call it “the nasty effect.” View on gawker.com Preview by Yahoo The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging TechnologiesJournal of Computer-Mediated Communication Volume 19, Issue 3, pages 373–387, April 2014(Material is based upon work supported by Grant No. SES-DMR-0832760 from the National Science Foundation.)Although online incivility has the potential to increase cognitive recall of oppositional opinions, empirical evidence has shown that individuals respond negatively to online incivility directed at them or their views (Phillips & Smith, 2004). Other research suggests that incivility is linked to negative affective responses, such as hatred or humiliation, in those who utilize online deliberation (King, 2001). Furthermore, research demonstrates individuals’ judgments of a blogger’s comments are influenced by the author’s tone (Hwang, Borah, Namkoong, & Veenstra, 2008; Price, Nir, & Cappella, 2006), and uncivil expression decreases perceptions of source and message credibility (Ng & Detenber, 2005). Finally—and most provocatively—when incivility targets an individual’s ideological beliefs, it may influence the formation of negative attitudes about the issue at hand (Hwang, et al., 2008). onlinelibrary.wiley…. The “Nasty Effect:” Online Incivility and Risk Perceptions of Emerging Technologies – Anderson… You have free access to this content Journal of Computer-Mediated CommunicationVolume 19, Issue 3, Article first published online: 19 FEB 2013 Abstract Full Article (HTML) Enhanced Article (HTML) View on onlinelibrary.wiley…. Preview by Yahoo

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